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Advertise on WinSite

Thank you for your interest in sponsoring opportunities at WinSite!

For the latest WinSite Quarterly Rate Card, send email
to advertise@winsite.com

Introduction

WinSite is the planet's largest software archive for Windows (Windows 3.x, Windows NT, and Windows95) shareware and trialware on the Internet. We support both ftp (ftp.winsite.com) and World Wide Web (www.winsite.com) sites to the archive. Originally started as the CICA ftp site in April 1991, WinSite continues under its original group of founders serving the authoring community by providing an on-line presence for the promotion and dissemination of Windows shareware on the Internet.

We are located in the historic Showers Furniture building in Bloomington, Indiana. The Showers building is nearly 100 years old and at 155,000 total square feet, has recently been renovated and converted to prime office space in Bloomington.

Currently the FTP portion of this archive has dozens of "mirror sites" spread around the planet, with at least one on every continent (except Antarctica). We are installing World Wide Web mirror sites--an exact working WinSite web site, complete with sponsor banners--at sites around the world. To enhance our distribution channel, the archive has been available on CDROM since 1992.

WinSite has been selected as one of the 100 Hot Web Sites on the Internet by www.hot100.com, and is in the "top 5%" of sites as recognized by Point Communications Corporation.

Advertising Information

WinSite has long been known as THE source on the Internet for Windows shareware. Our audience consists of the wide variety of Windows users--both the neophyte looking for essential tools, to the sophisticated software developers. WinSite is not simply a game or entertainment site--we support a software archive of over 9,800 programs and utilities of general interest programs attracting all demographic groups.

WinSite's traffic grows monthly. We have a world-wide audience and our traffic is unrelenting: WinSite saturates multiple T1 Internet circuits 24 hours per day, and its Web site alone receives over 300,000 page views per day and presents 2,000,000 banners per month. Our data shows a consistent 3% click-through rate for all creatives.

Please contact us and let us design a promotional event for you regardless of your budget or timetable. We will gladly work with you to customize presentations to your satisfaction.

Circulation and Verification

WinSite's traffic grows each week. WinSite tracks all ad banner presentations and responses. Advertisers pay for the impressions actually delivered. In the event that WinSite is unable to fulfill the PPM, WinSite will pro rate its fees.

Sample Technical Specifications

Image file format: .gif [468 pixels wide by 60 pixels deep]
file size: 72 dpi maximum at actual size
file naming: your_company_name_ad.gif (e.g., bosco_ad.gif)

Ad Banner Placement Policy

WinSite tracks all ad banner presentations and responses ("click throughs"). Advertisers pay for the impressions actually delivered. We have installed mechanisms to ensure accurate banner deliveries (measuring banner bytes requested and banner bytes delivered) and we have technologies in place to ensure that each page includes a fresh (non-cacheable) banner. WinSite also dynamically rotates (randomizes) banners on a weighted basis, so each time a page is accessed, the server selects a banner from the queue and creates a custom page. This happens instantly and is transparent to the user. As a result, two people accessing the same page, at the same time, will see different messages in the banner space.

How to reserve space

Terms

Restrictions and Disclaimers

WinSite reserves the right to refuse any request for advertising, to cancel advertising that are not consonant with the goals and purposes of WinSite, or make changes to the WinSite Advertising Program.

Contact Information

Michael Regoli
WinSite Group, Inc.
Post Office Box 2482
Bloomington IN 47402

Thank you for your interest in and sponsorship opportunities with WinSite!